Title tag is considered to be one of the most important parts of the on-page SEO strategy, you can easily find tons of articles on the importance of title and how it can affect your SERPs. All sounds perfect until I read the latest post on this topic by Barry Schwartz on search engine land that talks about Google ignoring the HTML Title tag more often. Barry reported that there are several people in the webmaster world forums complaining about how Google is ignoring their created HTML title tags and using some other title tags then the one already available on the website. The news was not shocking for me as I already knew that Google does...
When it comes to the Title Tag way too many Search Engine Optimization Professionals are under the impression that the only thing they have to do is put their keyword phrase into the title. Then they buy a few links with their keyword in the anchor text and think they are done. This is a false assumption. Ranking at the top of the search results in popular search engines is still possible without putting the keyword...
Google hates duplicate content, not only the one that involves content plagiarism but also absolutely innocent one, when identical content occurs due to the site broken information architecture or CMS. The worst part of that is that you might be totally unaware of the issue because this may be about "partial duplication", e.g. identical titles. So, here are two simple ways to find identical titles throughout your site: 1. Crawl your site with Xenu and sort...
The problem with crafting a good page title is not only about the multiple roles it plays in your web page performance (it influences rankings, determines the click-through, calls to action, etc, etc). The problem also is that it is very hard to test. We know that no matter how good you are at the theory, you can never be sure until you try - and that's why testing and experimentation is of ultimate importance. However...
Today's Daily SEO Tip is a guest post by Saptarshi from SEO Kolkata. Most bloggers are satisfied with the default structure of the blog but if you would like to improve yours a little the easiest way is to do it by optimizing the title tag. The default title structure in most common blog platforms is "Blog Title - Post Title". What this means is that your most relevant keywords that are in your...
