Why would you pay for a keyword research tool when you can get keywords for free? It's a reasonable question, when you can easily get free keywords from Google. Many professional SEOs would argue the case for using only Google's free AdWords tool in their work. I strongly disagree. Sure, you might save a few dollars, but far too often using free products comes at a cost – in time, effort and missed opportunities. So, here are five reasons why it's worth paying for a decent keyword research tool.
By Justin Deaville, CEO, Wordtracker
1. SEO requires specialist knowledge.
It's true that keyword research is not difficult. It's easy … once you know what you're doing.
Yet, by definition, when you're looking for keyword ideas you don't...
Although their relative importance is likely to decrease over time, citations – defined as “mentions” of your business -- are still the bread and butter of local SEO. In David Mihm’s comprehensive list of Local Search Ranking Factors, citations come in at number four, surpassed only by having a physical address in the city of search, manually verifying your Google Places page, and designating proper category associations. Needless to say, most agencies that provide...
Seasonal trends effect keyword volumes in varying degrees. In some industries, there is almost no seasonal variation in keyword volume. Examples of such industries include staple products like groceries, telephone services, family medicine, auto repair - the things that all folks need pretty much all the time. Then on the other end of the spectrum are those products that are acutely seasonal. The most pronounced examples would be Santa dolls around Christmas time, pool building...
Web developers know better than anyone that time is money, so when a set of tools comes along that can make projects easier, they're worth checking out. Especially when they're free.
Here are four free internet marketing tools from the Yahoo! Developer Network that you need to know about.
Yahoo! Design Stencil Kit
It's common for the work of a web developer to overlap with design work. With its Yahoo! Design Stencil Kit, Yahoo! has pulled...
If you have found this post after receiving a LinkedIn Sales Message from a company called ZENO, please notice that their links have been omitted from this post because of complaints and unethical spamming of this site. (The Author of this post has been edited as well)
There are hundreds of search engine optimisation (SEO) companies out there but chances are, you’ve made the move to handle your own SEO. I made the same decision, being...
I have never been a fan of automated Internet marketing tools, be it in the field of SEO, SEM or Social Media. So to say that thought I am a keen follower of the fuel cards, I detest any automation that is offered as part of fuel card offerings. Somehow, I have never been confident of the output of such tools and I have never been able to comprehend the potential impact of such...
SEO sales is hard, right? Search Engine Marketing is a competitive industry with lots of window dressing and false promises. When you win those precious clients you want to do everything possible to keep them happy and paying customers as long as possible.
Long term customer relationships, of course, start with setting realistic expectations and delivering what you promised. But you can't stop at just doing the work, you have to...
SEO Effect tools is proud to present the all new the SEO page scan. Scan your webpage’s in 3 easy steps and discover what you can do to improve your chances to be found in Google, Yahoo, Bing and... Facebook!
The SEO page scan consists out of 3 steps:
Let our crawler index your site's pages
Connect keywords to your page URLs
Scan each page and take action
Step 1: Let our crawler index your site's...
Search engine optimization can be a very tricky thing. Fully automated tools that SEOs use for link building usually can’t execute a link building strategy as good as someone would manually. On the other hand, manual link building can be really time consuming and most of the people just don’t have the time. However, I have high hopes for some tools that I want to see in the near future, that would make link building...
One very overlooked part of the entire SEO mix is making sure that your site does not have broken outbound (or internal) links which either link to error pages, or do not work at all. Furthermore, if your site delivers error pages or links to non-existent pages or files on your server, then search engines like Google are going to consider your site as being "under construction", therefore not being useful or relevant to the...
