Keyword research is normally one of the first tasks when optimizing a website. Virtually the entire SEO process is built on top of your keyword research. All this being said, what are you doing keyword research for? Traffic I'm guessing the first thing that came to mind for most is to generate and increase traffic. This is good, but why? Is increasing traffic your main metric for your website? Probably not. Don't get me wrong, increasing traffic is why most SEO's are hired, just want to embed a seed in your mind to dive deeper. Finding keywords that can increase traffic is good, but only if it can support your kpi's. It is important to keep in mind the type of visitors you would ideally like to have. Leads Each...
*This guest tip was provided by Dee Barizo from Celebrific* Once you've been running a site for a while, your analytics stats become a great source of information for improving your search optimization. One simple way to leverage your stats is to figure out which pages or posts are attracting the most search traffic. For this tip, you'll need Google Analytics. First, go to Content and then...
