Ok, so today I am giving my first SEO tip and I made my best to start with something both basic and useful.
Creating a good title is real art. Especially if you need to target several key phrases on one page:
- You don’t want to stuff the title with your core term repeating it twice (or more);
- You don’t want to make the title too long.
The solution: match two keyword patterns in one:
[modifier1 keyword] + [keyword modifier2] = [modifier1 keyword modifier2]
Here is an example for you to better understand what I mean, let’s say ‘make-up artists‘ is our core term, then:
[find make-up artist] + [make-up artist portfolios] = [find make-up artist portfolios] which makes our title target three phrases in one:
- find make-up artist;
- make-up artist portfolios;
- find make-up artist portfolios.
So this very simple tactic makes it possible to create a short concise title of the page and at the same time optimize it for more than one key term. Of course, it is not always possible to find patterns like the above one but anyway before choosing the ultimate variant, make sure you thoroughly considered this tactic.
And what tricks for title tag optimization do you use? Please share them in the comments or submit your SEO tip!