The problem with crafting a good page title is not only about the multiple roles it plays in your web page performance (it influences rankings, determines the click-through, calls to action, etc, etc). The problem also is that it is very hard to test.
We know that no matter how good you are at the theory, you can never be sure until you try – and that’s why testing and experimentation is of ultimate importance. However with titles, testing is potentially dabgerous because it might screw your rankings.
So what to do? Here is a useful tip sent to us by Ran of ConversionCounts.com
For better page titles, my tip is to use your Google AdWords so the page title will get a high CTR.
- Write 3 or 4 ads in AdWords using your page title options (assuming it include the same keywords you are after);
- Switch off Ad Variation in AdWords and run your Ads for 4 to 5 days;
- Pick the best Ad in terms of CTR and conversions;
- Use this Ad creative for your page title
Works every time…
And how do you test your page titles? Please share your tips!
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