You’ve spent hours developing your new blog and preparing to publish your first post. After months of hard work, you’re finally ready for the big unveiling.
The only thing you need now is readers.
Driving traffic to your blog is relatively straightforward – and pretty simple – if you’re willing to invest the time necessary to spread the word. Today we’re going to discuss the five top ways to spread the word about your blog, starting with content.
Remember that old saying, “Content is king?” Well, consider it your mantra from now on, if it isn’t already. Your blog readers want valuable content they can use, not keyword riddled paragraphs they have to wade through to find a nugget of information.
Your readers aren’t the only ones demanding quality. Google and other search engines, with their latest algorithm changes, have made it their mission to weed out content farms and other websites with keyword-stuffed drivel.
Imagine that you provide high quality content. Then your readers are going to be much more likely to spread the word about your blog. So, while it’s not really a direct way to getting the word out about your blog, it is the most important aspect of getting people interested and driving traffic to your website.
People love Twitter. It’s a fast and an effective way to get the word out about your blog and to share your new posts with your followers. Excited followers will re-tweet, spreading your message even further.
Build your follower base by following others in your industry. You’ll quickly find that when you follow one person, you will likely gain a slew of new followers that might be interested in reading your blog. Twitter regularly for success.
LinkedIn can be a powerful networking tool and an effective way to spread the word about your new blog. If you don’t already have a profile on LinkedIn, invest the time in building one. Ensure that you complete as much of the profile as possible, and include links to both your blog and to your Twitter account.
LinkedIn allows you to post updates, much like Facebook, and attach files that your connections can see. Your connections will be alerted when you post a new Tweet. You can also join groups, another great way to get the word out about your blog, and expand your network through your connections.
Maintaining a blog, especially a popular blog with a lot of traffic, requires a lot of time and work. Blog owners are always looking for ways to increase their traffic and to keep their readers interested. Guest bloggers often help accomplish both.
Consider guest blogging at relevant websites to get the word out about your blog. If you don’t already have related blogs to which you subscribe, do some research to find blogs that would benefit from your expertise. Contact the blog owner and offer to write a post or a series of posts, with the promise that you will link to the blog on your site as well.
“Wow, your blog is so cool. I’m going to share it with my friends on the planet Zoltar. If they don’t like it, be very afraid.” – URL here.
That’s a real comment, one that went straight in the trash, made on a blog by someone who wanted to get back links to their own website or blog. The only problem is no one in their right mind is going to publish such a nonsensical comment.
If you’ve ever run a blog before, you’ve probably gotten bombarded with hundreds of spam posts like the one above. They’re just a waste of your time. But, imagine you had quality comments in response to your actual post. You’d probably be happy to publish those comments, right?
That’s an important part of building back links: Providing quality. Find blogs that are relevant to your blog and to your target reader base and comment on those blogs. Include a link back to your site with each comment.
Another effective way to build back links is to engage in article marketing. Write articles – with relevance to your readers and your blog – and submit them to article directories like EzineArticles.com. Be sure to include your URL in the Author Box.
Getting the word out about your new blog, like anything in the marketing world, will require time and effort, especially in the beginning. But, it’s an important investment that will help you establish your blog as a permanent fixture on the web.
Frank Eybsen has been working in online media and marketing for the last ten years. His latest work is with affiliated marketing tracking software and similar tracking platforms.
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