Feb 16 2012

The Algorithmic Updates Can Be History but How Does That Affect You

Any SEO expert will tell you that attaining those high ranks and keeping the website constantly on top is a titanic task. In fact, the hard work that the white hat SEO requires made many good faith webmasters turn to black hat techniques when they kept pushing and pushing and the results still did not appear.

However, what those people fail to realize is that, even though they are large-scale, they are of poor quality as well as quickly identified and sieved by search engines. Moreover, given that nowadays major search engine giants, such as Google, have strict penalties for anyone trying to cheat in SEO, investing time and effort in the unorthodox techniques is a waste of time.

The algorithmic updates efficiency from a historic point of view

Before 2000, the preferred method of doing SEO was cloaking and for good reason. Essentially, webmasters could have had one page full of uninteresting or irrelevant information where they added the keywords according to a certain density and another especially well-built to appeal to the target audience. However, this technique did not last very long as soon enough Google introduced the concept of PageRank and hence, websites had to prove that they are worth their current ranking.

After the SEO market was hit by PageRank, another technique emerged, the reciprocal linking. The problem with this SEO method is that the strategy was mostly about scalability, while the relevance of the links was completely ignored. When the reciprocal link exchange could not be exploited anymore, the attention turned to one-way links and bought in bulks and used to climb the ranks over night. The age of the bought one-way links was brought to an end by the Google Panda update.

Panda – The beginning of the end

Remember the chaos created when the Panda update was introduced? It practically ravished all websites, including some of the reputable and much appreciated article directories. However, while some legitimate webmasters that have avoided mashing up databases managed to regain their strength fairly easy, the ones that were employing black hat SEO methods were severely impacted.

If you think about it, the fact that hard working SEO-ers did not suffer much of a blow is natural: they provided useful and unique content and had outreach and blogs to promote themselves. After all, the last thing that any user would like to see is a poorly created page from a database with insistent interlinking.

What conclusions can be drawn from here? Yes, there are always going to be bugs that black hat SEO practitioners will find and abuse. On the other hand, these SEO methods appear and disappear over night, as they are soon discovered and, so far, properly addressed by major search engines. However, even though the Panda rules have been applied for over 2 years now, there is still much work to do in order to ensure correct and well-deserved ratings. How does that affect you, the webmaster? The answer to this question depends on which side of the barricade you fight on.

has been working on search engines for 12 years and loves to interact with fellow SEOs on forums. His latest project involves a small called GetLinkPro.

Image Credit: 1.

5 Responses to “The Algorithmic Updates Can Be History but How Does That Affect You”

  1. discountcoupon123 says:
    February 17, 2012 at 8:58 am

    It’s really useful matter and interesting one. Great job done keep going like this information.

  2. Ignite Visibility says:
    February 18, 2012 at 10:53 pm

    This is an interesting post. I guess you are trying to say that blackhat is not worth it and that it has becoming harder and harder to be blackhat because of recent Google updates, including panda. I would agree with you. I would say that Google SEO really cannot be done in a blackhat way at all anymore if you expect longevity. It really turns search marketing into real marketing. Which is good for everyone. Hopefully, people keep using Google though after this search plus your world update. Nice post.

  3. Nick Stamoulis says:
    February 23, 2012 at 7:25 am

    The only way to ensure that you don’t get penalized is to follow a white hat SEO strategy. There is obviously a right way and a wrong way to do something. While black hat tactics may be tempting, they will ultimately come back to haunt you.

  4. mebel indonesia says:
    February 25, 2012 at 5:16 pm

    thanks ….
    your posting veri nice.
    i like it

  5. Jack Coxill says:
    February 29, 2012 at 7:10 am

    This is a great post,

    I totally agree with the fact that blogs offering unique and informative content didn’t suffer as much through the panda fiasco..

    In my opinion, running a blog naturally updating it and offering good content will always be a good thing with Google.

    Thanks for the info!

    Jack Coxill