Several years ago, Search Engine Optimization was becoming a trending term used to maintain web pages for search engines. Back then, it was thought that to be on search engines, a lot of effort had to be put into it with one word: money. Back in the day, paying to be on search engines was the normal thing to do. Today, it still is provided finding the right person or SEO firm to do it.
As years passed, SEO was becoming affordable as many businesses took their web presence to another level. Searching for what users want have changed in recent years: searching for “cheap hotels in Chicago” on Google returned what they wanted with the first result, but the opportunity of getting visitors this easy by typing simple keywords directly instead of along the text forced Google, Yahoo, and Bing to monitor the surfing habits of users and altering the landscape of SEO entirely from a few observations.
The Easy Way Out
With the adaptation of Social Media a few years later, SEO has become important than it was in the past as attracting users from social networks that is used everyday when they are not searching for a specific subject on a search engine. Although, the combination of both has many advantages when used properly.
In the age of social networks, people are moving towards online social outlets to promote a brand instead of focusing on SEO first. While it sounds easy as it looks, optimizing a website with social networking is a lot of work than working behind the scenes with just a few keywords and a clean layout. It takes a lot of time and personality to communicate with users directly.
While Search Engine Optimization has its rewards, there are also downsides to the practice. If someone were to go after a SEO firm or to an individual in the SEO field with an broad range of requests beyond their control, they will keep looking until they can find no one that will follow their instruction from the SEO 1.0 era. Even the best SEO expert knows that the results of optimizing a site takes time to become effective.
Preforming SEO work without the presence of a SEO specialist is a great start, but there are still many that think SEO is difficult to implement on their own. Fortunately, with the way Google is changing the way people search for content, it’s easier for everyone to get what they want. This also means that search using the exact set of keywords on the first page will be more or less effective in the near future, depending on the side of the search spectrum they are on.
SEO is Here to Stay
Despite the rising demand of social networking and downfalls with understanding the business of Search Engine Optimization, SEO is here to stay. In fact: it is evolving. With changes being made to the search engine landscape, they know what users are looking for without refining their search too much and it gives even SEO specialists more time to do extra work. Searching for cheap hotels in Chicago no longer bring up the exact result, but results that return the keywords loosely that still finds the page the user wants, especially in media searches.
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