The Internet is full of supposedly powerful SEO tips that are “guaranteed” to send your site soaring to the top of search results. Some of these tips really do have merit while others are as ill advised as sticking your head into the mouth of a lion.
While it is true that there’s a whole lot to intelligent SEO, and that each piece should work together with the next, there is one single tactic that is more important and more timeless than any other: quality content.
Why Quality Content Is So Important
You’ve probably heard it a zillion times by now, but there’s a reason any SEO expert worth his or her money constantly repeats the importance of quality content. It’s true!
If you’re looking for an illustration, chew on this: When marketers discovered that the more times a keyword or phrase was included on a webpage, the more attention that page got from search engines, many of them exploited the fact. This knowledge led to an era where keyword stuffing was the norm and quality content went by the wayside.
When people had had enough of trying to find valuable information among a sea of overly “optimized” and useless content, the search engines did something about it. They began to penalize webpages lacking in value by devising a new algorithm to rate pages. This change, among others, has slowly but surely weeded out the poor content and put the more valuable content higher.
This is but one example of the search engines catching up to the less-than-ethical strategies used to superficially boost page rank. From meaningless backlinks to every other black-hat tactic you can think of, nothing survives the ever-evolving search engines forever. Nothing, that is, except quality content.
Scheming Is Useless for SEO
When you consistently produce quality content, you don’t have to worry about when the search engines are going to catch on to your schemes because you aren’t using any schemes. Your rank will ebb and flow, as will all websites, but you will ultimately not sustain much damage from new algorithms as long as you are using ethical SEO techniques and cranking out quality over quantity.
Now, all of this isn’t to say that other SEO tips are worthless; they aren’t. You should do what you can to promote your quality content and make your site as search engine friendly as possible. You should do it, however, on a foundation of excellent quality, not on a whim of the latest loophole.
In this way, your website will stand the test of time.
Byline: Carl is an aspiring writer who currently works for WebpageFX SEO Company. He’s passionate about a variety of subjects including technology, marketing, and anything Internet-related. He’s constantly striving to strengthen his writing skills and is continuously grateful that the Internet allows him to share his thoughts with the world.
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