Search engine optimization isn’t something that can happen overnight; in fact, even with the help of an SEO firm, it can take months to see dramatic results. Instead of following the same optimization routines as the company next door, think outside of box—optimize through customer service! Customer service is the best way to reach out to your client base, let them know you care, and boost your SEO!
1. Be Kind and User Friendly
Demonstrate your customer service through being kind and user friendly! You can portray your kindness by having an online forum for customers to leave their feedback on, so that you know both what your site is doing correctly and where it needs improvement.
Another way to show your customers that you care is through having a site that is easy to navigate through. If your site is leaving people frustrated and looking for another site that offers similar information, you’re doing it all wrong! Make your users want to be there and make your site user friendly through things such as quick load time for pictures and content. Consult a website designer to make your homepage impressionable but not overwhelming. If customers find your homepage uninviting, they won’t even bother to search through the rest of your site. Remember that keeping customers on your site for a longer amount of time will boost your SEO, so make it an enjoyable experience for them!
2. Answer Questions through Link Building
Customer service revolves around making other people’s lives easier. Give your viewers the peace of mind that their questions are being answered, and they are getting directed towards the right direction by providing additional links either to your site directly or to other sites. Have you ever gone to a website and left without feeling like your questions were answered? Don’t leave your customers with the same impression, and make sure all of their needs are being through link building!
It may sound like a hoax to think that link building can actually answer customers’ questions, but it is actually a very helpful tool. For frequently asked questions, provide a link to either another page on your site or to another site completely. If you link back to another site, ask them to link back to your site in return. The more links you have connected to your site, the more visible to Google you will be.
Another great way to add more links to your site is through utilizing your social media correctly. Yes, social media itself is a great thing to have for company but without including links on your Facebook or Twitter accounts, your social media isn’t boosting your social media to the extent it can be.
3. Go the Extra Mile
Have you ever walked into a store and had a sales clerk go the extra mile in order to help you? How did that make you feel? Probably like a million bucks. Leave your clients with that same feeling every time they leave your website. Go the extra mile with customer service and boost your SEO with Online surveys and 24 hour online representatives. Online surveys offer customers the opportunity to give their honest feedback about the product or service that your company is selling, while 24 hour online representatives are also a great way to express your customer service.
Jake Magleby has written extensively about effective marketing, sales, and financing strategies to help small business owners succeed in the fast-paced and ever-changing business world. He also has an interest in education and development.
Image Credit: support.