Whether you are SEO savvy, or just starting out, the one thing that is vital once you’ve attracted your audience, is getting them to stay there. Now I’ve enlisted the help of a well known character and someone who knows all about the power of bouncing.
Tigger is famous for his springy tail, bright stripes and lovable face. However, many also associate him with an annoying voice, even more annoying personality and the attention span of those that enjoy watching him. With this in mind, we can actually learn a lot from him about what can make browsers leave your website in search of something, well, normal.
1. Don’t create an annoying theme tune
“A wonderful thing is a Tigger. A Tigger is a wonderful thing…” and I’ve moved on.
No one likes to hear an annoying song, especially where it’s irrelevant, so take note and don’t have an automated video or song installed on your website. Videos have shown to actually decrease a bounce rate, but it is because they are being played at the user’s discretion. Being blasted with a sales pitch or worse, music that only belongs in an elevator is not likely to win favours with your target consumer.
2. Increase your speed
The worst bouncers are slow and sporadic, and the best are organised and focussed. This should be the same for your website’s loading time. Internet users are impatient people and if your website is slow at starting off, they may think your services are the same. Ensure that you keep your browsers happy with fast loading times as this is a reflection of your company. Always remember, first impressions are everything.
3. Provide instant help and advice
One thing Tigger has got right is to maintain a good set of friends. Learn from this and ensure that people know where to turn after browsing your website. Make sure that you have a contact page and that your numbers are prominent on your website. If users find your website confusing or unhelpful then the likelihood is they will move on somewhere else (more than likely to a competitor).
4. Plan your layout
It’s important that your navigation is flawless to prevent people bouncing off in search of something easier. Tigger never lets his target audience get bored or frustrated so don’t allow this with yours. Keeps things neat, tidy, accessible and most importantly, easy!
Regardless of your website, never over complicate things. If people wanted to remain annoyed, they would carry on using directories, so make sure that you provide a quick solution to what they need. If you’re a shop, make the payment process efficient, and everyone should always have a contact method that takes seconds to complete
5. Keep them interested.
So whether you were more of a Pooh fan or if Piglet was your character of choice, the one rule is they are always together. This is key to keeping an audience and whether their favourite character is on screen or not, children remain intrigued because they know their favourite will be appearing soon.
With this in mind, keep your audiences interested via your design and content. Don’t let them wander off and in search of something more interesting, you want them to know what you’re about from your homepage.
So there you go, whether you love him or loathe him, Tigger has provided some valuable tips in ensuring your bounce rates remain low. It may seem obvious, but think about what you want from a website and what would make you think twice before bouncing off in the opposite direction.
Jenny Pilley is the Senior Content Writer at Creare; specialists in SEO, web design, ecommerce, internet marketing, email marketing and video production.
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