Before determining your best business strategy, it’s important to look at the pros and cons of keeping your SEO efforts in-house.
Approximately 64 percent of marketers continue their SEO campaigns in-house, according to a survey conducted by the Marketing Sherpa.
While some small businesses report using a combination of in-house and outsourced SEO management, a small percentage report outsourcing all of their SEO needs.
Benefits of Keeping SEO In-House
One advantage of hiring your own SEO manager is that you can make changes whenever you want. Whenever your company makes changes to the way it wants to market or define itself, an in-house SEO manager can easily make changes accordingly.
Keeping your SEO efforts in-house can save you money. If you don’t require a full-time SEO expert, you may be able to hire a part-time SEO manager only.
An SEO manager that works directly for your company will have a good understanding of the products and services you offer.
You won’t have to provide lengthy explanations about how your business operates if you have an SEO manager who sees how the business functions on a daily basis.
Risks of Keeping SEO In-House
Of course, keeping all of your SEO efforts in-house doesn’t come without some drawbacks. Often, small businesses have less access to resources for SEO.
Since the SEO industry constantly changes, you’ll need to hire an SEO expert who is up-to-date on the latest research in SEO. You’ll likely need to invest in ensuring your SEO manager receives frequent and ongoing training in the SEO field.
Some companies try to get away without hiring an SEO professional at all. An owner may be tempted to appoint someone to manage the company’s web presence as part of their job description. However, untrained people who aren’t familiar with the best SEO practices can hurt your business.
Benefits of Outsourcing SEO
One of the benefits of outsourcing is that you’ll have a large array of companies to choose from. You can carefully choose an SEO company who will match your needs.
Another benefit of outsourcing your SEO efforts is that you may be hiring professionals who receive constant training in the best SEO methods to ensure your company reaches its full potential on the web.
Risks of Outsourcing SEO
A potential risk of outsourcing is that you may not hire a company who uses the best long-term SEO tactics.
Unfortunately, some SEO companies attempt to use tricks that may gain you page views in the short-term but can damage your online reputation in the long-term.
Another risk of hiring an SEO firm is that you may just feel like a number. It may be difficult to obtain personalized service that truly addresses your business needs.
Decide What is Right for You
Weigh the risks and benefits of outsourcing your SEO needs.
Although most small businesses still do their own SEO management in-house, that’s not right for every business.
About the Author: Amy Morin writes about psychology, parenting and small business topics such as how to remove information from public records.
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