Bloggers want to maximize on the traffic received from social media. However, while focusing on popular sites such as StumbleUpon, Digg or Reddit, many bloggers forget that there are hundreds of other available options that might offer a better fit. The following tips can help in assessing social media sites.
Is the submitter’s profile important?
Some social media websites, especially Digg, are impacted by the submitter of the link. Some ‘power users’ have hundreds of friends that follow and vote for their submission. For other sites, the submitter’s profile has very little impact. This is vital for several reasons. First, if the submitter’s profile plays a significant role in the submission’s success, you will need to either build a strong profile to submit your content or find influential users who can submit your content. Second, sites which don’t favor certain users will value quality content more than the user’s network.
What are the user demographics?
Ideally, you will want to identify a social media website which shares similar demographics with your target audience. Obviously, this will enhance the quality of traffic you receive. Many social media websites usually have users of a particular sex, in a specific age bracket or from a particular geographical location. To identify these factors, you might have to take time on the site and check the profiles of many users. Find out as much as you can about them.
What views prevail?
The audiences of various social media websites usually have different views on various subjects, and some audiences are very passionate concerning specific things. This can either benefit or hurt you. Align your content with popular views and you might see some impressive results. However, writing a post going against the popular opinion may result in a backlash.
What formats are acceptable?
Many major social media websites are accepting video and pictures in addition to standard links. Some sites even have particular categories or sections for different kinds of content. You will need to consider this when determining if your content would be appropriate for a specific site.
Are you able to network with other users?
Networking with other users is a fundamental aspect of social media. Regardless of which website you are targeting, it is very vital to have a strong network of active users. This was one of my key considerations when looking for a social media site to promote my Bistro MD coupons, Diet to Go discounts and Medifast promo code. Having a strong network will not only enhance your chances of receiving traffic, but will also enable you to make great connections. Some social media websites offer better networking chances than others. If one of your objectives is to enhance your network using social media, ensure that your time is spent on websites that make networking easy.
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