You might be one of the growing hordes of webmasters and website promoters who are using an article-spinning tool (yes, yet another “art” has been automated) to spin your articles – and you might be wondering if Google and others of that sort can wipe out the benefits of all that spinning by simply uploading a thesaurus into their algorithms. Or you might be one of those people who thinks the whole idea seems a little slippery.
For you there is manual spinning, and I will share with you the exact steps to create hundreds of articles that actually are unique – even through the filter of a thesaurus and pretty much through the filter of the human eye, too (which means, that they are really unique).
What is spinning?
Spinning is simply taking an article you have written, and creating more articles based on the same research, the same points and even some of the same text. Automated spinning programs can create hundreds – even thousands – of “unique” articles from a single article you write, simply by substituting synonyms for many of the words in the original.
This article is for those who believe the articles created by automated article spinners are not really unique or even a “little bit unique” (yes, a misuse of the English language).
First, a Few Assumptions
Links from hundreds of pages with unique articles are more valuable than links from pages with identical articles. I am not saying this is true, just stating the assumption most people make these days.
Let’s face it, nobody is running around panicking that your article-spinning software is taking over the world. Google’s computing power is at least a trillion times smarter than the article spinning script you use. Bing is powered by Microsoft – you do the math.
The search engines don’t care about people’s link-building tactics all that much – until they become scalable and spammers start polluting their results. They do care about their results.
As article spinning scripts are being increasingly used, there will be a tipping point where Google and other search engines will have to counteract. (Just an assumption based on other link-building techniques that reached scalability in the past). Who knows – maybe we have already reached that tipping point.
Spin Your Title
Some people will argue that what I recommend doing with an article’s title isn’t exactly spinning, but more rewriting. Semantics. The highest quality spin is to write everything from scratch, but it is probably not practical to go that far if you plan to submit to hundreds of article directories.
The title is the most important part of the article to make unique, as it often appears in:
- <title> tags
- in a page’s URL
- in <H> tags
- in internal links to the page
This is the one place where it is probably worth your while to sit down and write 100 options from scratch, trying for many variations of style.
Because I am partially lazy, I suggest starting out with a few styles, such as:
The top 10 coffee producers in the world
A world of coffee – ten countries your drink from
The countries that produce the most coffee in the world
The Coffee Ten
The world’s biggest coffee producers
Coffee making countries
Where Coffee Comes From
Then you can rewrite each one, mixing up several elements. For instance, here are some rewrites of the first style:
The top 10 coffee producers in the world
The top ten coffee producers in the world
Top 10 coffee producers in the world
The top 10 coffee producers on earth
The top coffee producers on the planet
The top 10 coffee makers in the world
The top ten coffee growers on earth
The top 10 coffee producers on earth
Top 10 coffee makers in the world
The top coffee growers in the world
The top 10 coffee producers on the planet
Top ten coffee makers in the world
The top 10 coffee growers in the world
The top ten coffee producers on the planet
These are just some of the permutations for this one base title. You don’t need to figure them all out. This is something that is probably easier for you to do manually, to just create 100+ article titles one at a time without any automation at all.
Spin Your First Sentence
The first sentence is pretty important – sometimes it will also be used as a summary, so you might want to write 3 or 4 versions of it (or 12 or 13) in completely different styles…
When you pick up your morning cup of coffee, you probably don’t give a second though to where the beans were grown.
Ever wonder where coffee comes from? Well, it turns out that it comes from all over.
Some folks just take their coffee for granted. It’s there in the kitchen when they wake up. But where does it really come from?
Everybody knows that Columbia produces coffee. But do you know what are the top ten coffee producing nations?
If you have a globe at home, spin it now. Close your eyes and see where your fingers land. In fact, if they “land” at all, it’s probably somewhere that coffee is grown.
Quick. How many countries can you name that produce coffee? I thought so…just a few of them. But you would surprised how many countries produce everybody’s favourite wake-me-up beverage.
Notice that I completely reworded the first sentence each time. Each example sets up the second sentence equally well (that’s a key aspect to keep in mind while writing to spin), but notice that the six options are different length, even different number of sentences, different punctuation and, of course, totally different wording and structure. These are completely unique. You are mixing up not just individual words, but the sentence structure itself. Take that, Thesaurus!
Spin a couple paragraphs
Do the same for entire paragraphs. Take a paragraph, then rewrite it so that it is shorter. Then rewrite it so that it is two paragraphs or even three. What this does is help change the structure of your article, which helps make it more unique (there I go mangling the English language again.) Use some of the same wording if you are feeling rushed or lazy, but remember that the more you change the better.
You would be perhaps surprised to discover that Brazil is the top coffee-producing country in the world. Among the beans it favours are Bahia, Bourbon Santos and Medellin. Why is Brazil less known for its coffee than Columbia is? Partly because of advertising, which Columbia has been really good at. Partly, also, because Brazil’s focus on quantity comes at a cost of quality.
…can be rewritten as these paragraphs…
Brazil is by far the world’s Biggest producer of coffee beans. Who would have guessed? Most people would likely assume, thanks to a well-funded advertising campaign, that Columbia is the run-away top coffee producer.
And then there’s the matter of quality. Brazil might lead in quantity, but it is generally accepted that the quality of Brazil’s coffee suffers as a result. Sure, it produces the most Bahia, Bourbon Santos and Medellin beans in the world, but coffee drinkers prefer coffee grown elsewhere.
Spin a Bullet List
At least once in your article, rewrite a long paragraph as a short paragraph followed by a bullet list. It helps to create a few versions of the list, changing the order of the bullets and even removing some of them in some versions and adding bullets in others. Bullet lists are often the easiest to play around with. So, the paragraphs above might be rewritten as follows…
It might surprise you to learn that Brazil is the top coffee-producing country on Earth. Among the beans it favours are:
- Bourbon Santos
So, why is Brazil less well-known for its coffee than Columbia, for example? Partly because of a well-funded marketing campaign, which has been really effective. Partly, also, because Brazil’s focus on quantity comes at a cost of quality.
Spin the Words into Phrases
This is perhaps my favourite. Lazy people might even like this one, because they can start by running their article through an automated spinning script, then manually enhance the spin. What makes automated spinning a fragile concept is that it replaces single words or common word pairs with predictable synonyms. Basically, anything your script can predict, so can Google.
But what if you could replace words with word combinations that cannot be predicted because they are unique to the context of your article. This is just as easy to do manually, but it can also be done by first running the entire article through a synonym-based automatic spinner, then manually “enhancing” it. For instance, suppose the spinner program gave you this…
When you [spin]pick up|grab|take[/spin] your [spin]morning|early|daily[/spin] cup of coffee, you [spin]probably|likely[/spin] don’t give a second though to where the beans were [spin]grown|raised|cultivated[/spin].
The syntax I have used is the one that is read by the Free Traffic System, an article distribution program I use frequently. Everything between the [spin] and [/spin] is to be randomly applied to different versions of your article, and the pipes “|” delineate the various options to be chosen, each one being able to replace the other within the text at that point. Syntax varies from program to program, but the principle is the same.
Now, to manually enhance by replacing some of the words with longer phrases, such as the edits in green …
When you [spin]pick up|grab hold of|take by the handle[/spin] your [spin]morning|early|daily pick-me-up[/spin] cup of coffee, you [spin]probably|likely|could be forgiven if, in your state of semi-sleep, you[/spin] don’t give a second though to where the beans were [spin]grown|raised|cultivated or how it got from there to your kitchen[/spin].
You see how one would never mistake “raised” and “cultivated or how it got from there to your kitchen” as being synonyms, even though they perfectly replace each other in the context of your article. And that’s the point; it is only in the context of your article that they replace each other. And because the options within each spin code are now of varying lengths, your articles take on, to a small degree, a variety of structures and word counts. And that makes them more unique.
Spin Even More
The more you options you create, the more unique your articles are…or the less “duplicate” they are. When creating options, more is better. There is a time versus uniqueness trade-off here, but if you can create more than just two or three options, especially in the first few paragraphs, it helps make your articles more unique. In this example, “take by the handle” will appear in one out of every three articles you distribute.
When you [spin]pick up|grab hold of|take by the handle[/spin] your [spin]morning|early|daily pick-me-up[/spin] cup of coffee, you [spin]probably|likely|could be forgiven if you[/spin] don’t give a second though to where the beans were [spin]grown|raised|cultivated or how it got from there to your kitchen[/spin].
However, if we add four more options, like so…
When you [spin]pick up|grab hold of|take by the handle|sit down to savour|make your way to the kitchen for|hold|pull yourself out of bed, longing only for[/spin] your [spin]morning|early|daily pick-me-up[/spin] cup of coffee, you [spin]probably|likely|could be forgiven if you[/spin] don’t give a second though to where the beans were [spin]grown|raised|cultivated or how it got from there to your kitchen[/spin].
… “take by the handle” will appear in only one out of every seven articles you distribute.
Spin Your Links
Let’s end with one of the most important places to have variation – your linked text. As a seasoned SEO operative, you already know the importance of varying your link text in any situation. Here are some of the things you can vary in your resource box:
- Vary the keywords for each link – the text that is linked.
- Vary the actual URLs of the links. Typically, you get two links on each version of your article, but nobody says they have to be the same links.
- Vary the surrounding text
- Vary the order of your links. For instance, if you include your home page as one of the links most of the time, try making it the first link in some instances and the second link in others.
Nothing I have had to say here should be taken as “The Truth”. These are techniques to create unique articles out of a single article, to make the work that goes into your article go further. How unique you choose to make each version and how much time you wish to invest in uniqueness is up to you. As I often say, use what you need and leave the rest for someone else who might need it.
This article was “partially spun” then re-edited, then tinkered with, then re-edited again, then totally messed up so that it is unrecognizably unique from David Leonhardt’s post “Spin Like a Pro“. When he is not spending way too much time making his articles way to unique, David runs THGM SEO services, and you can follow him on Twitter at @Amabaie.