I don’t know if there’s any other industry where there is more news than SEO. Here is a round-up of the top 8 SEO-related stories of 2012.
This is not exactly an article, but is rather the transcript of one of SEOMoz’s weekly whiteboard videos. And what a great video it is! When Penguin was announced, I read through article after article to learn more about Penguin. Then of course SEOMoz summed up everything I needed to do in eleven minutes flat. I pledged my eternal gratitude then, and now I’m making it my first entry for the Best SEO Articles of 2012.
The title is a little sensationalized. As the video points out, anchor text is still an important SEO tool and will continue to be one into the future. However, it is becoming less important. It may soon be eclipsed by Co-citations: non-linking text that uses website domain names in close proximity to keywords.
Speaking of Penguin and Panda, here is an article that every single SEO should have read when they rolled out. I can’t believe how many times I had to send this article to other marketers to help them figure out which update was punishing them.
This was exactly what a user-generated SEO article should be like: the description of a simple, limited, and user-friendly way to get an edge over the competition. The writer describes her process for using blog posts to boost SEO.
Every year there are more doomsayers announcing the death of SEO. This infographic hilariously sums and rebuts common arguments. Pull it up if you ever get discouraged about SEO as a career.
This groundbreaking report summarized the amazing research Marin did into the world of mobile search advertising. The statistics here inspired me to devote a lot more time to mobile marketing.
SEO is a new profession. As with all new professions, the standards and methodology are still being worked out. That’s why I really like articles like this one that try to establish some objective standards for SEO services. This is a must-read for anyone selling or buying SEO services.
If you’re still the ropes, this article is the best ten minutes you will ever spend. It details exactly what you need to do to execute an SEO content strategy.
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