The SEO mantra of optimization, optimization, optimization has been hammered into our heads for so long that it’s hard to look beyond it now. For most website owners hoping to see higher traffic and better success with their online efforts, the first place to turn is still keyword optimization (unfortunately). However, things are changing in the world of SEO and actually have been for some time. Knowing what the new trends are in the world of search engine optimization is vital. What do you need to know in order to grow your success? Here’s a quick primer on emerging trends.
Panda Still Rules
When Google rolled out their Panda update, the world quailed. Some of the top-ranked websites on the planet took massive tumbles in terms of ratings, and many of them have yet to recover (and many never will). It’s important to understand that while Panda rolled out quite some time ago, it still rules where website visibility (and website penalties) is concerned.
Perhaps the most important thing to realize about Panda was that it was not about how easily a site could be searched or what keywords you used to optimize your pages (well, not completely, at any rate). Rather, it was about “quality”. The update to Google’s algorithm focused on ensuring that Internet searchers were able to find the information they wanted, and that the sites shown in the search results were high quality, industry leaders, rather than those using back linking tricks, keyword stuffing, incorrect contextual linking and the like to falsely boost their rankings.
Regular Updates Matter
This concept has been preached for some time now, but it’s more important than ever before to ensure that you really get it. Regular updates are vital. Once, they were important to encourage search engine spiders to crawl your page on a regular basis. Now, the meaning has changed, but not the practice. Today, regular updates are vital for building a backlog of accurate, quality, informative content that actually offers readers something of value (more on value later).
What should you update and how regularly should those updates occur? This is one of the hardest questions to answer for some businesses, particularly if you have an ecommerce site that doesn’t change very often. One of the better solutions is to integrate a blog into your site (or build a standalone blog that links back to your main site). By blogging on a regular basis, you can build up that mentioned backlog of content, but you can also use contextual linking to tie your blog to the rest of your website.
Before we go any further, it’s vital that you understand one thing about your regular updates. As mentioned previously, it’s essential that your updates provide real value for your readers/visitors. That means you can’t just slap up paragraphs cobbled together for the sake of keyword optimization. That also means that you can’t just regurgitate what’s already been posted elsewhere – duplicate content offers no value to your readers, and it will get your site smacked down to almost invisible levels.
In order to give value to your visitors, your content needs to be:
- Original – Don’t repeat content, and don’t copy and paste content from other sites. Create your own, unique, original content or have it created for you if you don’t have the time or struggle with writing.
- Informative – Again, the content you create has to offer value to your readers. The best way to do that is ensure that you offer something that is informative, something that your readers find appealing. While you don’t have to make every single post and update an encyclopedia entry, make sure there are informative elements.
- Engaging – Original, informative content is engaging on its own, but you need to do a bit more. To really engage with your readers, you have to connect with them. You can do that by creating content that they want to share, posts that make them say, “Wow, I’ve got to link that on my Facebook page!”. Of course, every update won’t be shared massively, but you need to make the attempt, nonetheless.
Choose the Right Framework
Whether you’re building a blog or creating an ecommerce site, you need the right framework underpinning your efforts. There are tons of different options out there, but one of the better choices is WordPress. It’s robust, there are tons of free plugins to help you improve your efforts and results, and you’ll find a plethora of <a href=”http://themefuse.com”> Premium WordPress themes </a> available to help you get the look, feel and functionality that you need.
As you can see, SEO has changed dramatically. It’s now much more about what you can do for your visitors rather than how you can manipulate the system to gain better visibility.
About the author: Anny Solway is an original writer at ThemeFuse.com – a leader in the premium WordPress themes industry. She is fond of sharing Online Marketing and Blogging ideas.
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