If you’re a local business owner who knows of the importance of having good online presence, then chances are that you are very familiar with the concept of SEO. You should know that your website’s content does not only serve the purpose of educating and entertaining your visitors. Your content also has something to do with SEO. These facts are easily understood. On the other hand, it can be difficult to understand how content can help in optimizing your website.
Remember your readers
It’s very easy to get lost in everything that has to do with SEO. Some people put more emphasis on keywords and getting found by engines that they forget the entire point of having a website – to lure new visitors and turn them into leads. If your website does not cater to humans, then you’re completely wasting your time.
A few tips on making your website user-friendly: write short paragraphs rather than kilometric ones. Also complement each article with page titles and subheadings to give your readers an idea on what the write ups are all about. Make sure that your content has a clear call to action. For instance, you can motivate your readers in the end of write up to call you or schedule an appointment with you. Finally, weave in your keywords as naturally as possible.
Why should you even go to such lengths in making your website as user-friendly as possible? This is because your website’s goal is not just to attract viewers but also convert them into customers. If your website isn’t user-friendly and interactive enough, then you’ll never be able to accomplish this goal as effectively as you would want to.
Be careful with your keywords
Your keywords are integral to your SEO campaign and it’s necessary for you to utilize them in your website. The trick in using keywords effectively is not overdoing it. If you place a lot of keywords in your website, then you’ll be upsetting the search engines and your visitors will think that they’re reading spam. On the other hand, a 1-3 percent keyword density will allow your write ups to read naturally yet search engines can still identify these keywords easily.
What is your business all about?
Your website’s content should clearly state what your business is all about. Since you’re selling your products and/or services, you need to be explicit with what you do. You can also use your website to advertise your business’ vision and mission. Make sure though that your website’s content is in line with your vision and mission.
Ryan Cote is Project Manager for Ballantine Digital, a New Jersey SEO agency, and is responsible for overall operations and client campaigns. Ryan has been immersed in SEO and Internet Marketing since 2001. Ballantine provides social media marketing services