‘If you build it, they will come’. – Field of Dreams
It worked for Kevin Costner. He built it, they came. But, is turning cornfields into ballparks, on the off chance a long gone baseball team may show up, really the best way to go about things?
Yet, regarding SEO, that’s exactly what many people do. They start optimizing pages for specific keywords without really knowing if the impressions are even out there, if the keywords convert or if they’re even worthwhile. They use time, energy and resources without knowing what lies at the end of their optimized rainbow.
Now, I’m not trying to kill the entrepreneurial spirit here. Taking risks is how we succeed. But, in this case, you really don’t need to.
If you want to know the exact, correct keyword to target organically, use Paid Search and track the different keyword variations. You may find a singular version of the keyword outperforms the plural. You may find that it’s actually a phrased version of the keyword that performs best. You may also find that the advice from Word Tracker, or the Google Keyword Tool, was just plain wrong. Most importantly, you may have just saved yourself from a lost opportunity you’ll never even know was missing.
Any way you cut it, if you follow this tip, you will find the correct term to target in your SEO strategy. At that point, you can then head confidently down the road that leads to lots of free traffic. You may even run into the Chicago Black Sox on your way.
Do you know of more ways to make sure you pick the right keywords to target? Do you have experience with this tactic? Comment below and we just may use your tip in the future. You’ll get credit, of course.
If you found this tip helpful, you may also enjoy these: Test Your Keywords with PPC and Use Paid Search to Clean Up Your Meta Description. Also, huge thanks to our previous post commentor, Bartjan, who also suggested using PPC in many ways.