Use PPC to Refine Search Marketing Strategies for Local Businesses
Local business keyword phrases, which always usually include the city and the service that the business is located in and provides, are worth an inordiante amount of money in terms of ranking for them as compared to other types of search terms with the same low number of search queiries per month. There seems to be a never-ending market for providing local business with Internet marketing services. Most people that run business in fields like roofing, construction, home building, real estate, dumpster rental, and other businesses of the like, are completely computer illiterate – which is great news for webmasters.
Like any other internet venture – the first step to coming up with an internet marketing plan for a potential website is identifying your main keywords that you will be targeting. Now – in a market where the business is located in a vastly populated city or metropolitan area, this is a very easy task to do because all of the keywords are usually measureable in tools like the keyword tool that Google provides for free. For instance the term “Detroit roofing” is definitely measurable with the keyword tool. But what about locations where the population is very low?
Using PPC as a Workaround
There are many different ways to try to funnel visitors to the local businesses website – and yet there are many different ways that you as the Internet marketing specialist can make money by providing your services.
For example you may not want to “provide any service at all” but rather buy up a bunch of domain names that are exact matches that coincide with each and every city/service combination that is possible. Using this tactic, and making anywhere from 5-15 different keyword optimized websites will give you a great advantage in the SERPs for those specific keyword phrases and you will find it a lot easier to rank with an exact match domain, and you will have to do a lot less link building.
The only problem is you don’t know what domain names too choose from when the keyword phrase metrics cannot be analyzed since the search volume is too low. This is when PPC click comes in handy. It actually will force you to make a better decision (one more reliable than a keyword tool) when choosing a domain name because you will actually get to analyze a few or more months of keyword metrics.
This will no doubt help you turn your traffic into dollars a lot better s you will know all of the best and highest converting keywords from your PPC analytics. Even if you do not use the strategies of using many domain names, you will still have a way better chance of ranking with these highly optimized and research keywords that you will have discovered using PPC. Not to mention all the traffic you will be getting from it!
This article was written by Alina Cambridge. Alina helps to run and maintain inetzeal.com – which is an Internet marketing company that provides white label SEO services.
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9 Responses to “Use PPC to Refine Search Marketing Strategies for Local Businesses”
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Thanks! Great article, gotta love computer illiterate business…Job security!
It’s great to hear about tips and guides pertaining this kind of work, I am interested on learning about it.
Thanks for sharing this one. i think that this is indeed very useful. Glad to know about this one. i would love to share the information you have given to my friends who would want to learn more about this kind of stuff.
Absolutely true. PPC is an effortless way to advertise your business. It’s one of the best marketing internet strategies that lets you earn when internet users click on the link to your site. You can get money from the traffic your site has caused. That’s what I call passive income.
Thanks, great article. I might add that PPC is also a way to test your landing pages for local business’ before implementing an organic SEO campaign. By doing this you can work on your conversion rates so that when you do get to the front page of Google you won’t have to worry about bounce rate as you’ll already have done the work and can get the phone ringing. I also might add even if you don’t have a client to work with start buying the domain names anyways and create sites for lead generation or to sell as this is a strategy that has worked for me.
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