Oct 13 2011

Using Social Sign on to Target Content to Customers

The term social scientists and sociologist, is very soon going to acquire a new meaning. Facebook changes rapidly, together with Google and Twitter. To jump in the bandwagon and stay ahead in the competition, you too can use it for excellent results. We know that internet really irritates, when it appears to be a cobweb of ID’s and passwords. But by using ‘Social Sign’, you can eliminate this frustration. If you want to create a dedicated fan base or base of registered users, you can use the existing Facebook and twitter accounts for registration.

The idea behind registration

Several surveys and studies claim that registered users are much more proactive and dedicated towards a website or forum. It not only gives them a sense of ownership but also helps them in bringing out the desired changes via several available options and mediums. There are four basic areas where registered users can create value to the brand.

Loyalty

The competition boils down to the fact that who has the most numbers. If Facebook has 600 million users, then it is a testament of the fact that it is the most powerful and popular social networking site on the internet. Loyalty not only as a quality but also as a behavioral trait plays very important role. Registered users are not only much more engaged than your average users, but they can also render the feedback that can make or break a website.

Word of mouth

Loyalty is the first step and the first benchmark. The next step is the ‘Buzz’ that results from word of mouth. To this date, no form of marketing or publicity has been able to replace the importance and impact of word of mouth. In a survey, it is revealed that almost three quarters of many e-commerce websites; that registered users are a big contributor in the brand promotion. It is also important to note that registered users feel a sense of ownership, especially in open networks, where they are allowed to make changes and give suggestions. So for a website like Wikipedia, the user will not only generate content but would also put individual efforts to promote it.

Targeting content

If you have a registered user base, then it is also easier for you to understand their demographics better. By the extensive use of user surveys, questionnaires, you can not only determine their age, location and sex. But through a series of psychographic surveys you can also dwell on their choices. This also allows the e-commerce websites to have better follow up services.

Bottom line

At the end, it all comes down to business. The figures show that 9 out of 10 customers are a registered user. This dedicated following of users plays a big role in making market leaders. All the websites that have a major market share in the e-commerce sector are also the one with the most dedicated followers.

About the author: Alia is a blogger by profession. She loves writing on technology and gizmos. Beside this she is fond of books. These days she is reading a book on landscape design.

3 Responses to “Using Social Sign on to Target Content to Customers”

  1. Kelly Sarah says:
    October 14, 2011 at 5:24 am

    I agree with your perspective that “content is the medium … a means to an end, not the end itself.” Since a brand’s content will be shared (hopefully) across multiple social platforms, and discussed by both targeted and non-targeted users alike, the key is to create content that first and foremost supports a brands identity. People will love this idea and will be eager to know about this more.

  2. Levinz says:
    October 14, 2011 at 12:47 pm

    I really love to learn more about how to have a good content in our article.. This will surely come in handy.. Keep posting some more!

  3. scaffold says:
    October 17, 2011 at 8:28 am

    OK, i think i know how to do!Thank you so much!