When I talk SEO with clients or businesses, sometimes I notice a pullback or negative reaction when discussing video seo, or viral video marketing, as a way to enhance search presence in the Google, Yahoo and Microsoft search results.
A lot of businesses have a 1990′s mindset that video production is an expensive and time consuming process. Recent changes in the costs of equipment, production and online video sharing sites such as YouTube or Facebook however, have changed the landscape extensively.
When speaking with smaller businesses about Video SEO, I tell them to take the film school approach of starting cheap and efficient. A video camera today can cost as low as $139 (the price of my pocket Insignia HD camera I picked up at BestBuy last week) and the video quality is very good. Then, just conduct some employee interviews or ask for customer testimonials from your friendly and happy customers. You’ll be surprised how some people totally open up in front of a camera, and the honest and raw reactions will transform well to the 2.0 video format as used by Youtube and other video channels.
My good friend Dev Basu posted something on SEJ today about Small Businesses using Rich Media in SEO, and wrote this about video :
Videos – Videos are a no-brainer when it comes to capturing the low hanging fruit of search. Where can you get videos? Chances are your client already has something shot from their Yellowpage publisher’s video production team. If not, shooting a video is a trivial task with any bargain digital camera. For those that are truly strapped for time, a video can be created from a slideshow of images.
* Youtube is your friend when it comes to getting great rankings. Create a channel for your business, add keyword rich descriptions, titles, and tags for maximum SEO benefit.
* Adding sub-titles to your videos boosts viewing times and increases conversion rates. Adding sub-titles is easy to do with close to any basic video editing program.
So once you’ve shot some video, how do you make the most of it to catch that low hanging Google fruit? First, be sure to build branded company profiles across Youtube, flickr, DailyMotion, MetaCafe, Truveo, Viddler and other video search engines and sharing platforms.
If you have the time, look into some smaller video sharing sites which also have a lot of value. Annie put together a great list of 12 “dofollow” video sharing sites which you should bookmark.
Now, be sure to optimize your videos when uploading to these channels.
Basic Video SEO
First, when optimizing a video for keyterms, make sure relevant keyterms are used in the video titles, descriptions, tags, keyterms and even the video file name (something I like to throw in there).
Video Title : The video tile, like with web pages, is the most important aspect of search engine optimization because it defines the entire media and the page it is housed on. Links to the video page throughout YouTube will include thetitle text and inbound links, if they are built, should also represent the title.
Video Description : Think of the video description as an effective compliment to the title tags in video seo. Make sure that the description actually describes the video and also uses specific terms you want to rank for.
Video Tags : Think of the ability to tag videos when uploading to YouTube or other video sharing sites as a powerful version of the meta keyword tag in traditional SEO. However, like Flickr and Delicious, these tags serve as navigational and categorizing tools which define not only the video, but the groups it is related to.
Tags also help the videos appear under the related videos sections of other works on YouTube, so this even makes them more valuable as YouTube will suggest the video after and during the viewing of other related works.
If you’re uploading a lot of videos to a lot of different channels, you may want to use TubeMogul, an online video distribution service.