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November 2, 2009

Want Google to Figure Your Error Pages Faster? Try 410 Status Code

Dealing with error pages that might keep Googlebot wondering what to do (and wasting Googlebot’s time is never a good idea for your site Google crawl rate) is a too often-discussed issue. That’s why we return to it again and again and again trying to share some tips and clarifications.

The problem is, we can’t do without them because error pages always pop up during the life of any website - it’s like some sort of an illness: all people get ill from time to time. And Google is often not very quick to figure the problem for the clear reason:

Google can never be sure you are serious about removing the page. Thus it will be trying to crawl it again and again in a hope you change your mind and get it back. This will take its time and probably will make it check fewer pages of your site.

There’s good news actually: you can make it easier for Google to understand you really want it to drop the page out and never waste time on it. Google’s John Mueller made a post on Google’s Help forum saying that in order to make the page drop faster and more permanent you can use 410 status code instead of 404:

we are now treating the 410 HTTP result code as a bit “more permanent” than a 404. So if you’re absolutely sure that a page no longer exists and will never exist again, using a 410 would likely be a good thing…

Hat tip to SERoundtable.com

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14 comments already

  1. Mike Wilton on 11.02.2009 at 5:12 pm | permalink
  2. Ann, this is interesting. It makes me wonder how other search engines are looking at this 410 code. I’d like to hear what Yahoo and Bing think of the 410 error code before considering a change like this. Though it’s nice to know that at least Google is taking a stance on it. Hopefully the other two will soon follow.

    [Reply]

  3. Dataflurry on 11.02.2009 at 8:52 pm | permalink
  4. This is a great post that falls in to organization and cleanup of our haphazard content mistakes.

    [Reply]

  5. iCan't Internet on 11.02.2009 at 9:31 pm | permalink
  6. Sounds like a good way of working, setting your really dropped pages to 410 instead of the standard 404. Well, everything that makes Google happy is a good thing to do, right? ;-)

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  7. John E Lincoln on 11.02.2009 at 9:54 pm | permalink
  8. Nice to hear this from Google. We always appreciate a direct message like this, too often we are left in the dark to try to decode the mysteries ourselves. Thanks for making this info available.

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  9. Tinh on 11.03.2009 at 10:04 am | permalink
  10. Great tip. I am not clear about this but it is really useful for me as newbie

    [Reply]

  11. Senthil Ramesh on 11.04.2009 at 4:50 am | permalink
  12. Google changes its mind often :-)

    [Reply]

  13. Xtend2india on 11.04.2009 at 10:09 am | permalink
  14. Very well said Ann. I looking for more info on 410 Status code, is this consider by yahoo & Bing also ??

    [Reply]

  15. Justin March on 11.04.2009 at 2:55 pm | permalink
  16. Thanks for the advice Ann the engines using 410’s to signify that a page is permanently removed seems to be a great way forward for all concerned.

    [Reply]

  17. Latest News Blog on 11.05.2009 at 11:42 am | permalink
  18. Still there is an another way to find 404 error pages. Signup for Google webmaster tools and validate your site. Google webmaster tools will reports your 404 error pages.

    [Reply]

  19. Kathryn Merlihan on 11.05.2009 at 9:50 pm | permalink
  20. Great. I’ve been looking for a way to tell google that certain pages are gone on purpose, not just missing. Thanks for this! I would like to hear more about this and if the other big player browsers are on board with this as well.

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  21. Facebook Applications on 11.17.2009 at 9:30 am | permalink
  22. It’s a great thing to figure out easily the error on pages faster. Thanks a lot for sharing this tip with us :)

    [Reply]

  23. Benard on 11.18.2009 at 4:44 am | permalink
  24. That would have never occurred to me. thanks

    [Reply]

  25. andri on 11.26.2009 at 12:02 am | permalink
  26. uhmm… still dont understand… some how my broken link has PR how is that? if it dropped … does it remain give pr value for home page?

    [Reply]

  27. Facebook Developer on 12.11.2009 at 7:43 am | permalink
  28. Great tips. Most of the websites got 301 problem already. Will surely check it for my self. Thanks mate

    [Reply]

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