Online retail is obviously huge business, and mobile online retail even more so. But as people’s surfing habits are changing, so too must the way we sell change. Making your site browsable in the bathroom seems like facetious advice, but in truth all signs point to this being the key to success. Want to know why? Then read on to find out why successful online retail may mean having to make your site browsable from, well, wherever your customer is.
Devices and Habits Have Changed
The primary reason why sites need to be more accessible to mobile users is the simple fact that more and more people are switching to tablets for leisure time. Whilst a smart phone is still a valuable device, and there’s no sign of the smart mobile market slowing down, what has changed is that tablets have become more affordable. And given the choice between browsing on a tablet and on a smart phone, the majority of users are going to choose the larger screened tablet option for a more comfortable experience. Shopping on a smart phone, whilst possibly convenient, is still a pain. Online shopping requires plenty of clicking and reading of small print, and it’s quite simply easier to do that on a tablet, without all the zooming and scrolling that a smart phone requires. And this means that more and more users are turning towards tablets not only as an entertainment device, but as a way to access online retail easily and comfortably.
Where Do We Use Our Tablets?
Given that many of us spend our days in front of computers and lap tops, you might think that most of us do our shopping from our desks too. But that’s not so. Computers and lap tops are work devices, and getting shoppers to shop whilst working is a tough nut to crack. Getting them to shop whilst they’re relaxing, on the other hand, is far easier. Kicking back for a little game time or casual surfing on a tablet is many people’s wind down time, and catching customers during this period is far more likely to convert to sales for you. And that means catching customers wherever they are during this time. Where are they? In bed, lounging on the couch, or, yes, even sitting on the toilet. Make your site browsable from the bathroom, and you’re reaching customers who are relaxed and more in the mood to shop, and with more time to shop too.
The Economics of Bathroom Browsing
You’re also reaching an audience with money to spend. Whilst tablets have become more affordable, they are still somewhat of a luxury device, meaning tablet owners tend to have more disposable income to spend on online shopping. So not only are you getting people in the right frame of mind to spend money, but you’re also getting people that have the money to spend on your products.
Successful online retail is more than just putting your products out there for all to see. It’s about the psychology of shoppers, how and where they like to shop. And if your customers like to shop from the toilet, well, that just means that your site is going to need to be browsable from the bathroom.