Google declared launch of a new search algorithm, Hummingbird, on its 27th September, 2013 which was Google’s 15th official birthday, though it had been up and running since August 30, 2013. According to the creator, with this algorithm Google searching will be a more human way in order to interact with the users and provide them with a more precise answer.
Here is what we know about this new algorithm so far.
What is hummingbird?
To understand hummingbird, first you need to understand what a ‘search algorithm’ is. Search algorithm is a technical term that Google uses for sorting through several millions of web pages and other information (if any) to provide the users with the best possible search results. Hummingbird is such a search algorithm used by Google to ensure even better results. The name comes from being ‘fast and precise’. The implementation of this algorithm was done so quickly than even nobody noticed or understood until Google announced.
What it has to do with PageRank?
Algorithm like ‘PageRank’ is one of many major ingredients that are combined together into Hummingbird. The later looks at PageRank to find how important the links to any particular are deemed to be. It also considers factors such as whether the search engine giant believes a webpage is of superior quality, different words used on the page and a lot more things.
What is the difference between other updates (like Panda and Penguin) and Hummingbird?
Panda, Penguin and other updates took place as an amendment to the search engine algorithm for different purposes, while Hummingbird can be considered as an all-new engine. However, it still uses some of the old parts such as Panda and Penguin as such parts go hand-in-hand and do perfectly well though some parts are simply tossed out. In fact, Hummingbird is an organized combination of both new and old parts created keeping today’s demand in mind.
What is the significance of Hummingbird?
Hummingbird is made to ensure ‘conversational search’ as Google explained it. Users, when speaking searches, would find it really beneficial to have a conversation. For example, ‘‘What’s the nearest place to buy Google Nexus 7 (2013) to my residence?’’ a conventional search engine is likely to emphasize on finding matches for terms like ‘buy’ or ‘Google Nexus 7 (2013)’. But, Hummingbird would be more focused on the meaning behind those terms. It would better understand your query. Therefore, if you now search now on Google with ‘‘What’s the nearest place to buy Google Nexus 7 (2013) to my residence?’’, you would find better and more perfect result. The search engine might consider ‘place’ as a brick-and-mortar store. At the same time, they would consider ‘Google Nexus 7 (2013)’ as a specific type of electronic product that is carried by some particular stores. And by understanding these meanings, Google can just go beyond traditional search results and comes up with more relevant results with the matching words. In a nutshell, this algorithm is more attentive to each and every word in any particular query and ensures that the entire query, be it a sentence, meaning or a conversation, is considered instead of just a few words.
Does it affect previous SEO efforts?
The answer is no. As per Google, ‘SEO is not yet again dead’. They have ensured the publishers and the SEOs to not to worry about their effort. Everything will be same. As a publisher, webmaster or SEO expert, all you need to have high quality and original content as expected always. Also if you have relevant and high quality sites linking to your website, you would wind up with higher rank on Google as before. Not only that, your site will do even better if you do the needful that you should after the Panda and Penguin updates rolled out.
What I need to do as an SEO expert / digital market?
You need to understand where the giant search engine is heading to. Google wants to create a new search that in turn, come up with the exact result that a user needs or wants. Google Panda and Penguin updates have been frustrating to many webmasters and SEO experts. What do they do now after the implementation of Hummingbird? Does it leave any negative impact on their mind? Well, as an SEO expert or a webmaster, you don’t have to worry about this new algorithm. If you’re best at your work, then such updates can bring more opportunities for you. You make use of such opportunities to build your brand in the market and be ahead of your competitors. If your competitors adopt wrong, spammy and unethical techniques in order to get better ranking, they will be just counting their days shortly. On the other hand, you can get good ranking by simply creating good quality, innovative, unique and informative content.
In a nutshell, if you’re doing SEO following proper and ethical ways, you don’t need to change anything. There is really nothing to be panic if you have been proceeding with SEO’s natural evolution.
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