Some days, it’s nearly impossible to come up with fresh content for your blog. Other days, you’re brimming with ideas.
Or maybe you think your website is as perfect as can be – all of your visitors find exactly what they came for.
Regardless of which camp you’re in, your website and blog probably have some form of site search.
Ever take advantage of it using Google Analytics?
If you have site search, but don’t have it set up in your Analytics. It’s relatively easy and you can learn how to do that here.
Once you’ve gathered some data, log in to your Analytics account. Under the Content section, go to Site Search, then Search terms.
If you’re the blogger who needs some inspiration, you’ll hopefully find some here. Maybe you covered the topic in a previous post, but it wasn’t quite what the searcher was looking for. Now you can remedy that.
If you’re in the “my web site is perfect” camp, these keywords might give you a good sense of what people are having trouble finding on your website. Perhaps it’s because the content doesn’t exist (so create it). Maybe the content does exist, but it’s difficult to find (so create a better way to get to it).
Site search terms are a great way to inspire content; but as you can imagine, are also a good way to fix usability issues too.
Nicki Hicks is a Search Engine Marketer at flyte new media, a Web design and Internet Marketing firm in Portland, Maine. Nicki blogs at the Maine SEO Blog, and you can find her on Twitter at @nickihicks