I’m one of those people who like to do the right thing on the Internet, I don’t use Black Hat techniques and I always try to follow an ethical path when it comes to my Internet Marketing.
One of my new years resolutions for 2011 is to be more interactive with my peers, so I’ve started blog hopping again (can’t remember why I stopped really) and it’s been great, catching up with old friends, meeting new friends and visiting sites that I liked in the past and seeing how they’ve progressed. It’s been a real tonic.
But there’s one thing I have noticed on my travels that surprised me and that is a marked change in the writing style of quite a few bloggers.
Some of the posts I have read have been clearly written for the search engines rather than the human reader that pay our blogs a visit. If you know what to look for it stands out a mile.
But let me ask you a question:
- When was the last time a Search Engine whipped out its credit card and bought one of your products?
- So why continually write for them?
Yes, I know the obvious answer is so that you can get ranked in the search engines and get lots of lovely free organic traffic. But how much work is that?…and not to mention just how painfully slow it can be too.
I think we as Bloggers have got it a bit wrong at the moment. Surely by writing excellent content for our Human Readers, who may also become our friends as well as our customers, we’ll find ourselves in a much better place in terms of the traffic that comes to our site.
And who knows, one of our ‘Human Readers’ may like what we have to say enough to be compelled to get their credit card out and buy one of our products.
Now I’m not saying don’t optimise your blog posts, but do it in a way that’s friendly to a person too or you may just find that the only visitor you get is a BOT, which will never improve your bank balance.
Let’s all keep things interesting for our real readers and forget about the search engines, because in reality they don’t even leave us a blog comment let alone buy something.