Out-Sourcing your SEO efforts is a major decision for any business. A single person may be able to do their search optimization efforts for a small website or a niche that is not competitive but anything more than minor efforts will require a multi-person effort.
A professional search engine optimization company has the resources and dedication to rank even the most competitive websites but they need to be up-to-date on the current acceptable SEO practices. The days of spam linking techniques are past and any marketing company that you may hire should understand what is needed to rank your website today.
SEO in the Post-Panda World
When trying to please the search engines, understand that you want to please the mighty Google. Other search engines may bring in a trickle of traffic but are not that important in the long-term. The Panda update was an attempt to weed out the uninteresting, uninformed and unoriginal content that is clogging up the Internet. This is a boon for SEO services because the type of work that a company needs to do now to rank a website detailed and time consuming.
Five Post-Panda SEO Tips
- Fantastic, original and thoughtful content
- Older websites get a bonus
- Authority links matter more than ever before
- Social media activity
- No low quality pages on a website
If your company’s website is lacking in any of the above, it is time to rethink the site. Pages of useless content will get your website knocked down in the search results. Old-fashioned spam techniques, for links or content, are no longer effective. Social Media is more important than ever before.
If you do not have time to rework your website, it might be time to hire an independent SEO contractor. Sometimes just getting a consultation can give you fresh insight into your site. You have put so much work into your website that you may not be able to see the flaws that exist.
Hiring an SEO team to come in and gussy-up your website is expensive. There is no getting around that. On the other hand, hiring seven new people to work on your website from your office is expensive also. If you can train and pay for an in-house web marketing department, go for it. Most small companies cannot do so and they will need to hire someone to handle the details of SEO for them.
What to Look for in an SEO Company
- Customer Service
- SEO Integrity
Oddly enough, the things that you will look for in an SEO company are the same things that you would look for in any other company. You want a solid company that has a good name in the industry. They should get the work done on time and have it be of exceptional quality.
As a search engine optimisation expert, Keith Barrett advises many small business owners on all aspects of SEO.