Who Wins in the Quality/Quantity Debate?
When Google first announced the Panda update, we all put on our writers’ caps and went to work. We were loyal to King Content, and we banished keyword drops from the kingdom. Now that it’s been over half a year, we’ve figured some more things out about one of the top blogging questions – Panda. Just writing well on relevant topics isn’t enough on its own to get a high Page Rank.
You have to become a great blogger. Many of us haven’t really explored what that means, yet. For some, it will mean posting frequently. For others, it means writing well and insightfully on whatever subject is at hand.
For those who want a high Page Rank and great SEO value, though, it means both. Here are some ways to boost your rankings and become the ultimate Google-friendly blogger.
Quantity is good.
Google likes freshly-updated content. They don’t, however, like content farms. Depending on the size of your site, updating daily should be enough to keep in Google’s good graces. Going beyond would be to publish three or four articles a day. Each piece should be at least 300 words or Google may assume you’re just going for some anchor text and an H1 title.
One great way to get content is through the My Blog Guest which lets blog owners find people interested in guest posting, and vice versa. It’s a great way to find quality content and find places to post it.
Quality and quantity is better.
The key component of the Panda update is, of course, quality of content. If your content is relevant and fresh, Google has promised you a bump in Page Rank. Many sites haven’t seen this bump yet, though. Part of this is that their readers just aren’t interested in stale writing styles. Google knows word relationships, and while they’re looking for words to go in normal patterns, they’re not expecting robotic, ‘adjective noun verb’ sentences. Mix it up a little. Readers who appreciate your writing will share it, which will boost your rankings naturally. Write for humans, not the machines, and a high Page Rank will follow.
A great way to begin your journey as a (freelance) writer is to enroll in a literature class or even give yourself a reading quota that you have to follow. If you’re reading, you’re more likely to be able to come up with creative sentence structure and you’ll widen your everyday vocabulary. People don’t share articles based on information alone—they also look for great writing.
Since you’ll be spending more time on each article, it’s easy to assume you’ll be writing less. However, that shouldn’t be the case. Incorporate reading into your daily routine and make it more of a leisure activity than a part of your blogging work. If you can separate the two, you’ll be able to reap the benefits from your new literature-filled life without losing out on your regularly-scheduled blogging time.
Jesse Langley is a freelance Midwestern writer who enjoys reading well-written tech and SEO blogs. He writes on behalf of Colorado Technical University.
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One Response to “Who Wins in the Quality/Quantity Debate?”
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As much as quantity is good, I think it is even better when it is combined with quality. If you write a lot of content which is poor and does not make so much sense then you can be sure no one will take them seriously. It is good to have some of both so as to ensure your readers are happy and your site also ranks well.