The concept of link building is an extremely valuable practice when maximising a business’s SEO (search engine optimisation). The process involves establishing appropriate links to a website which will then boost traffic and achieve a higher ranking on credible search engines.
Recent algorithm changes by search engine giant Google has had a negative impact on quality link building, which has therefore affects businesses SEO. Link building is vital for success, but can be a lengthy and expensive process.
Future proofing the service
Link building is important but is invaluable if it isn’t accompanied by high quality content.
Here are some barriers that make link building a difficult process.
Link building is a time consuming process. Whether it be the endless searching for suitable websites, working with webmasters to achieve a desired link or agreeing appropriate deals in can be tiresome and lengthy. Once deals have been agreed the content must then be written and should be done so to a high standard. The process of completing the desired link can take weeks to finish which can then has a negative effect on costs.
To maximise your SEO, the content you produce has to be of a high standard. High quality websites and links will only accept this type of content and if you come across webmasters that will approve content with typos and grammar errors you shouldn’t have links there.
Another cost issue is that webmasters will look for a cash incentive to publish content on their websites. Also, if you do not have the skills or sufficient workforce to complete in-house content writing, outsourcing it can be expensive, depending on the quality you seek.
The research process is a valuable aspect of the link building and finding suitable websites and links is paramount to success. This means that there a required level of expertise. Being aware of competitors back links, knowing if a website is trustworthy and its domain authority are also extremely important.
Clients and peers will expect a certain level of expertise which can cause problems when link building. Having a desired outline of goals and targets can help resolve any issues regarding this.
The process of SEO requires patients as great link building can be time consuming and doesn’t happen overnight. Having a good understanding of the required processes and obtaining a clear plan or strategy will ensure you can maximise your link building opportunities.
Bio: This article was provided by Custard Media, a full service digital media and SEO agency based in Preston, UK.