Why Good Link Building is Hard to Do
The concept of link building is an extremely valuable practice when maximising a business’s SEO (search engine optimisation). The process involves establishing appropriate links to a website which will then boost traffic and achieve a higher ranking on credible search engines.
Recent algorithm changes by search engine giant Google has had a negative impact on quality link building, which has therefore affects businesses SEO. Link building is vital for success, but can be a lengthy and expensive process.
Future proofing the service
Link building is important but is invaluable if it isn’t accompanied by high quality content.
Here are some barriers that make link building a difficult process.
Time consuming
Link building is a time consuming process. Whether it be the endless searching for suitable websites, working with webmasters to achieve a desired link or agreeing appropriate deals in can be tiresome and lengthy. Once deals have been agreed the content must then be written and should be done so to a high standard. The process of completing the desired link can take weeks to finish which can then has a negative effect on costs.
Costly
To maximise your SEO, the content you produce has to be of a high standard. High quality websites and links will only accept this type of content and if you come across webmasters that will approve content with typos and grammar errors you shouldn’t have links there.
Another cost issue is that webmasters will look for a cash incentive to publish content on their websites. Also, if you do not have the skills or sufficient workforce to complete in-house content writing, outsourcing it can be expensive, depending on the quality you seek.
Required expertise
The research process is a valuable aspect of the link building and finding suitable websites and links is paramount to success. This means that there a required level of expertise. Being aware of competitors back links, knowing if a website is trustworthy and its domain authority are also extremely important.
Expectancy
Clients and peers will expect a certain level of expertise which can cause problems when link building. Having a desired outline of goals and targets can help resolve any issues regarding this.
The process of SEO requires patients as great link building can be time consuming and doesn’t happen overnight. Having a good understanding of the required processes and obtaining a clear plan or strategy will ensure you can maximise your link building opportunities.
Bio: This article was provided by Custard Media, a full service digital media and SEO agency based in Preston, UK.
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7 Responses to “Why Good Link Building is Hard to Do”
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In SEO process time consuming is a big thing…”slow and steady wins the race”,this proverb is suitable for seo work..
Hard work (and persistence) eventually pays off in the end and I agree it definitely requires patience from both sides. Thanks for an honest post, it’s important to be realistic in order to achieve long lasting results for our clients.
Definitely agreed with your points!
It also means that there will be good business for those provide good and affordable SEO services (white hat SEO only).
I agreee with you about time consuming point and others as well. External link building is very much important in SEO and mostly we got problems in this regard and content always matters a lot weather you are doing it for SEO purpose or other purpose a quality content shows authenticity of your website.
I have struggled hard in last six months on a free coupons providing website to make some back links for getting traffic but I am still in the process. Needs some more advice.
Agreed. Link building seems to be in flux at the moment – some bloggers say ye, others say nay. At @bathbusinessweb we are taking the approach that building great content and attracting organic links is a more sure fire long term solution – respecting the value of high quality links instead of mindlessly farming them. Its hard work but ultimately rewarding!
Its certainly is time consuming. Ive spent years playing in this area, but am more serious about things now, working for other companies to develop their seo rankings.
As well as pushing all aspects of the website, I spend a huge amount of time adding genuine back links, (not using over night methods). Its seems to be working though, and this particular customer has gone from page4 google to top of page 2 googl ein 4 months, page 1 here we come!
Thanks for the article
In SEO process time consuming is a big thing…”slow and steady wins the race”,this proverb is suitable for seo work..