Mar 30 2011

Why You ‘Should’ Bother with Page Rank

For the moment…..

I always love a controversial post, and most of mine rarely make sense, or inspire people to talk about topics that I haven’t even discussed in my post…

Page Rank may not always be a great representative of how powerful or trusted a website is, but it does provide an enormous of information. This info may or may not be noticeable at first, but it does supply us with interesting data, as long as we are prepared to look a little deeper.

On the average I think it is hard to make an overall judgement that Page Rank is inaccurate, in fact overall Page Rank does represent higher level sites with more power, trust, links and brand coverage. Maybe a naïve conclusion, but that consensus makes sense to me.

Back to what Page Rank can actually do for you though. Well as previously said it does provide insight into the trust and power of a website (although sometimes very wrong). I see that as a good point though. **????** WHAAAA!!

Basically if you provide me with a website that has a PR8, it gives me incentive to check out everything else about it. Let’s take a look at the back links, what about referrals and social media campaigns, mentions, content and any other mediums you can think of.

A high PR (Page Rank) site will inspire investigation, and depending what you uncover depends on how you can react to it.

If the information you receive is dubious, and you discover a single link from one source (ridiculously powerful) then is there anything you can do about it?

How about investigating the power of the site you have found that the one you are investigating; links too. Is there anything there you could use?

What about the Bloggers, inexperienced SEO’s and many more who have rough understandings of Page Rank? This is still like the holy grail of how good your website is. Many use visitor rates and Alex rankings, however PR is still predominantly used to encourage people to guest blog and obtain links.

If you ask me then, for the time being PR is important, and although PR updates have been, well pretty much dormant over the past couple of years, with maybe one or two eruptions, it still represents a powerful proportion of what people are still looking at, with regards to the power of a site.

We need to change this and I agree with many points on this previous post by Modi: Why You Shouldn’t Bother about PageRank

However at the moment Page Rank still needs some attention, it isn’t quite so easily dismissed!

Mark works as head of SEO for a French Ski Resorts Tour Operator. You can follow him @MarcusSEO

8 Responses to “Why You ‘Should’ Bother with Page Rank”

  1. Nica says:
    March 30, 2011 at 11:30 pm

    Last October, my page rank was 0. The I got obsessed about it and Analytics for two months. The moment I stopped obsessing about it, I got a PR3.

  2. Cheap Blogreviews says:
    March 31, 2011 at 1:39 am

    Getting pagerank nowdays is so hard… I worked on my website for few months just to get quality backlinks, provide unique articles, and get unique visitors daily but until now my pagerank is still 0…

  3. Jenny Wu says:
    April 10, 2011 at 5:45 am

    high PR will give you more IP?

  4. popular posting says:
    April 19, 2011 at 3:13 am

    Getting page rank can be hard but traffic getting is the most hard I think. :D It’s important to have PR to show other webmasters it’s a good trustworthy website and has quality content and links.

  5. Legume says:
    April 28, 2011 at 6:55 pm

    anyone know when Google updates PR next ?

  6. Jimmy @ blogengine themes says:
    May 26, 2011 at 8:35 am

    I can only agree that Pagerank i important, but unfortunately many ppl don´t know what PR really is.!
    And until they figure out what is really is, it´s get more value then it´s worth.!
    That don´t mean that it doesn´t have any value, it does but it´s a quality stamp from Google. It´s a quality stamp form other sites.!

    btw i have a pagerank checker site it´s a PR 2 site, if you would like to exchange links.? :)

  7. FD Thomson says:
    November 2, 2011 at 1:11 pm

    I hope high page rank may bring good traffic to the website.

  8. the ridges lots says:
    November 21, 2011 at 12:31 pm

    Some people say that page rank is not important but I tend to differ with this. This is because if a site is ranking highly then it means that it has very good content or many people visit the site. It is therefore very necessary to know the importance of page rank if you own a website so that you can work hard in improving yours.