Search Engine Optimization, which is also known as SEO is the process of increasing traffic to a website from search engines. With the ever increasing cost of marketing, many small and medium scale businesses prefer SEO as their primary marketing tactic. But not all of them who do SEO succeed. There are plenty of reasons for an SEO strategy to fail and in this article, I am going to discuss about the top six reasons for that!
1) No Long Term Vision:
Most of the business owners believe SEO is a one time work for a period of six to twelve months, and post that period there is no need for it. This perspective is one of the primary reasons for many SEO strategies to miss their mark. In truth, SEO strategy should be prepared in a way to create and provide “value” for your business throughout its lifetime. If it’s not, then it will be doomed to failure.
2) Lack Of Proper Strategy:
Most self-proclaimed SEO experts will not have a proper SEO strategy in place to improve your business rankings. Also most of the times, the business owners tend not to worry about the SEO tactic employed by the so-called experts before hiring them, because they simply believe that SEO is not for them and they don’t need to understand it. This lack of attention from business owners will give the upper hand to self-proclaimed experts and they will start the campaign without a real strategy in place. Without a proper strategy in place, how can your website rankings will improve?
3) Improper Alignment:
Many SEO experts these days build a bunch of random links for your business from relevant websites in the name of SEO. Although sometimes this process pushes your website rankings temporarily, you won’t get long term benefits. If you would want to get lifetime traffic and build strong link reputation, then your SEO strategy should be aligned with all the new link variables which are: relevancy, progression, and participation, age of links, diversity and consistency.
4) Using Competitors SEO Plan:
Following your competitors SEO campaign will certainly help you to understand the level of SEO they are implementing for their website, but using their SEO strategy for your website will never help to rank it. You may seem to get better rankings using your competitors SEO plan, but you will never be able to outrank them. So, always create a unique SEO plan for your business and implement it to get succeeded.
5) Wrong Expectations:
Business owners, who are not aware of SEO, tend to buy into the quick SEO schemes advertised by the so-called experts, with high expectations. But guess what, all these quick SEO action plans will ultimately fail to improve your website rankings. So, if you see some quick rankings SEO strategies advertised somewhere in the internet, just move along and don’t buy into it. Take a look at this article to find out, what you can realistically ecpect from a SEO campaign.
6) Forgetting the Clients:
An SEO strategy should help your customers and bring them value. But most of the SEO strategies just forget this part, and focus solely on building links to manipulate the search engines for rankings. An SEO plan without providing any value to customers, will ultimately doomed to failure. So, always create value with your SEO plan, market it and them convert the leads to customers.
These are some of the top reasons for an SEO strategy to miss its mark. So, try to avoid these mistakes while prepare your next SEO plan.
Written by Sathishkumar Varatharajan
By Sathishkumar Varatharajan. The author of this article, Sathishkumar Varatharajan is an SEO expert from India. His SEO consultancy, Kudo Metrics helps people to get value for their money by providing working SEO strategies for their business!