On June 2, 2011, Yahoo, Google and Bing announced their partnership on schema.org. This will act as a stop point for web owners and developers which provides resources to help them markup their site pages. This in turn makes them easier to read, understand and get indexed by the search engines. This is a big step given the fact that search engines usually need you to markup your pages in a particular manner for indexing purposes.
While the initiative is still new, many website owners and developers have a common question; “Will schema.org affect my site’s SEO?”
Before giving an opinion on the matter it would be best to look at what schema.org is all about.
It is simply a library where schemas which can be used to markup a webpage are stored. The schemas are a “standard vocabulary” common with the three major search engines. This is beneficial for web developers who want their sites indexed in these search engines because it will cut down on the efforts needed to markup the site pages for individual search engines.
This resource is based on the use of structured data to inform search engines about what a webpage contains. In particular, schema.org uses microdata as compared to RDF and microformats. Microdata was introduced with HTML5 and allows for the nesting of semantic information within existing HTML code. What this means is that you can embed some of the over 100 schemas provided in schema.org within the webpage code.
To get the best out of schema.org, it is recommended that you use as many of the available schema data to describe your pages content. Schema.org also allows you to provide attributes to certain sections of your pages. If you use this feature in the correct manner, this content can be used by search engines in the search results enabling searchers get a glimpse of what you have to offer in your site. As a result, search engines will employ less guessing when extracting content to display from your pages in the search results.
With regard to SEO, using schema.org data to markup your pages shows likely improvement in a websites SEO. This is largely because of the inclusion of rich snippets in the search results which as Google claim can see an increase in site traffic.
While it is not quite clear how exactly using schema.org data on your web pages will affect their SEO, it is clear that using them has more advantages than not. To start of you will need to visit schema.org to learn more about the types as well as how they can be used on your site’s pages.
Veronica Davis is a freelance social media and SEO service provider. Living in the Kansas City area, she naturally offers Kansas City SEO to local businesses. The ship doesn’t stop there, though. She can help with everything from major press release services on huge news sites to creating a niche custom Facebook app just for your site or business.