It’s fair to say that, as we witness the meltdown of News Corporation day by day, many of us are watching events transpire with wide eyes and a sheer disbelief at this history in the making. Whilst we can in no way compare the unethical practices used by some SEO organisations to the magnitude of wrong doing and illegal activity Murdoch’s empire is currently being accused of, it does of course throw up the question of ethics for anyone who puts pen to paper for a living and the lengths some will go to for winning content.
Whether you choose to have articles written for you by a professional article marketing team, or you prefer to compose your own content, there are a few areas of the process often considered unethical by other industry professionals. Join me as we take a look through such unethical practices and discuss alternative measures to get the desired results without having a detrimental effect on your online reputation.
Get the Keyword Allowance Right
There is a thin line when it comes to placing keywords within articles and any good content writer knows this; too little and your article may slip under the radar of the search engines, but too many and you run the risk of keyword stuffing, something which is widely considered an unethical practice. There is not a set amount at which your keyword placement becomes keyword stuffing, so it can be tricky to ensure this unethical practice is avoided.
Be choosy with your keywords, ensure they are highly relevant and appropriately spaced; essentially if the content looks like spam to you, then it will to everybody else.
Keep Content Creative and Unique
First off, plagiarism is an out and out unethical practice that could have incredibly serious repercussions and must be avoided at all costs. Researching your industry and uncovering current trending topics amongst the community can provide inspiration, but take your own angle on a popular subject and come up with something that adds value to a debate or hot topic, rather than taking the opinions of others and passing them off as your own.
Honesty is the Best Policy
Every business will want to paint their services in a positive light and content should certainly reflect your greatest attributes, but overstep the mark and make comments and promises that as a business you simply can’t uphold, you stand to have some very disappointed customers on your hands. Accuracy and honesty is all part and parcel of an ethically written piece of content, so make sure you only make claims you know your business can live up to.
Ethically produced content could be the key to a successful SEO campaign, whilst unethical content brimming with irrelevant keywords, copied paragraphs of text and false claims will be its downfall. Be sure to place importance on producing high quality content from the start and reap the benefits without fear of condemnation from your audience.
This guest post was written by Sophie Baker-Britton, a content writer for a leading SEO company specialising in internet marketing services as well as web design and email marketing.