The web is constantly evolving and what we are capable of doing on it is constantly changing and generally improving. Spurred by changes in technology as well as competition and general innovation, the internet perhaps moves faster than most things.
If you want to keep up, and you want your website to stay relevant and to provide everything that all the others on the net provide, then you need to make sure that you include some of these new features and that you stay on top of these developments. Here we will look at some ideas you can implement, why you should implement them, and what they can do for you.
Comments Box: If your articles don’t have the option to comment on them then you are missing out in a big way. Comments boxes are fantastic first of all because they generate free content for your site which can be indexed by the search engines. At the same time though they also give people a more personal stake in your website and gives them reason to come back – to answer a question or a criticism. Of course comments boxes can also be used as a source of market research and as a source of inspiration. If you are looking for an idea for your next article for instance, or if you are looking for customer feedback on something (crowdsourcing) then you can use your comments box to generate this kind of information easily.
Share Button: A share button gives users the ability to very quickly and easily spread word of an article or app on you site through the vast range of social networks. You can get specific share buttons that work with particular social networks such as Google+, Twitter of Facebook, or you can get more generic share buttons which allow you to share across all of them. Either way this is an ideal way to get your visitors to do your social marketing for you and to see your better articles quickly spread through the interconnected networks facilitated by social media.
Twitter Feed: A twitter feed allows you to have your ‘tweets’ appear live on your site which enables you to add a lot of value to your site. This way you can have your page constantly updated so that there is new content there each time someone comes to check it, and that in turn can enable you to ensure that your site looks busy and active – there’s nothing more off putting than navigating to a website only to find it hasn’t been uploaded in the last three months and this is a convenient way to ensure that’s never the case.
Mailing List: Having a mailing list on your website is a great way to connect e-mail addresses which can then later become leads, customers or clients. The most effective way to get people to sign up to a mailing list you might have is to provide the visitors with some kind of incentive. This might be for instance a free download of an e-book or it might be the promise of future discounts or offers.
Apps and Games: Having something interactive on your website – be that a game or some kind of utility, is a great way to bring people to your site and get them to engage with your content. Examples could be calculators to help visitors convert currencies or weights, questionnaires, or fully interactive computer games.